All contact fields have corresponding personalization tags. Inserting these tags into campaigns and automation emails will display dynamic content specific to the recipient and/or their deal.
This can result in a personalized experience for your contacts and increased engagement with your content.
However, if a field value is blank in eduConverse for a contact field or custom deal field, dynamic content will not display in the email. Instead, the recipient will see a blank space in their communication where the content should be.
In order to avoid this situation, we recommend adding default values to any contact fields and/or custom deal fields that you'll be using the most in your communications.
To add a default value to a contact field or custom deal field:
- Click either "Lists" or "Forms" in the left menu.
- Click "Manage fields."
- Click the "Contacts" tab on the Manage Fields page to add a default value to a contact field. Click the "Deals" tab to add a default value to a custom deal field.
- Locate the field you wish to add a default value to and click "Edit."
- Type the default value into the field provided and click "Save."
Default values will not be applied to contact profile pages or deal records but will render in your communications.