One of the game-changing features of eduPostal is free online tracking tools that are available for all direct mail campaigns. Before eduPostal, the process of adding pURLs to direct mail campaigns could cost thousands of $$ extra!
pURLs (Personalized URLs) and personalized QR Codes give your direct mail recipients a quick and easy way to respond to your mailer online, while tracking their individual responses in your Campaign Dashboards.
After a little bit of setup (with a domain and our tracking code), you can simply drag & drop the pURL and/or QR code variables in the eduPostal editor onto your creative, proof your template and setup your campaign.