Tags are a versatile feature and can be used in many different ways— from creating segments of contacts to creating conditional content in your emails. Listed below are a few ways to get you started.
Tags can be used to segment contacts and create advanced searches.
You can trigger automations to run when a contact is added or removed from contacts.
Use tags as conditions in automation actions
For example, you can use a tag as a condition in a wait step, and If/else statement, or a goal condition.
Adjust a Lead or Deal score
You can increase or decrease a Lead or Deal Score when a tag is added or removed from a contact.
Create conditional content
You can choose to show or hide content blocks in your emails based on contacts tags.