Utilize the LinkedIn Ads integration to link your event and subscription forms on LinkedIn to your account. When a graduate or professional education inquiry or event registration is submitted through a connected Lead Gen form, your contact data will automatically sync. This action triggers follow-up recruitment campaigns.
Take note
- You'll need a LinkedIn account with the ability to pay for Ads, and an active LinkedIn Gen form.
- This is a 1-way sync from LinkedIn.
- You can connect Sponsored and Organic Lead Gen forms with this integration.
- This integration does not add contacts to a list.
- You can map fields from LinkedIn Lead Gen Forms to existing contact fields.
- It is not possible to map LinkedIn form fields to Account or Deal fields.
How the Linkedin Ads integration works
The integration setup takes place in your your eduCRM account. Connect a Sponsored (Ad Lead Type) or Organic Lead Gen (Event Lead Type) form.
What to expect with the sync
When data is synced from LinkedIn, a contact record is created or updated for the individual who submitted your form. These contact records will include a custom LinkedIn object that displays all form submission data for the synced contact from that moment onward, including:
- Lead Ad ID
- Form Name
- Date of Submission
- Lead Type
- Account ID - LinkedIn Account ID
- Associated Entity ID
- Campaign Name - Values will populate your Ads form. It will remain blank for any Event form submissions
- Test Lead - the only way to identify if a contact synced from a test form
- Form Field - any custom field used on a LinkedIn form. This creates a single-string response
Clicking the ellipsis on the right will open a side panel that provides more details from the form submissions. The information displayed in these fields is for informational purposes only and cannot be edited from your account.
Tags added to contacts
As contacts sync from LinkedIn, the following tags will appear on their contact records:
- linkedin-lead-gen-integration
- linkedin-lead-gen-integration-FORM NAME
Linkedin Automation triggers
Upon the integration setup, two new automation triggers will be available for you to use with synced contacts:
- LinkedIn Lead Gen Form is created: This trigger pulls newly created contacts into your automation when they submit a Lead Gen form
- LinkedIn Lead Gen Form is updated: This trigger pulls contacts into your automation when their information is updated based on a Lead Gen form submission
Personalize emails
You can utilize LinkedIn custom object fields to personalize any email campaign that originates from an automation. These personalization options can be found under the "Custom Objects" section in the "Add a Personalization" modal.
Please note that the "Custom Objects" section, which includes your LinkedIn custom object fields, will only appear when you use a LinkedIn automation trigger. Additionally, it is not possible to use these fields in one-to-one emails or campaigns sent from the Campaigns tab in your account.
Site tracking
Form submissions from this integration do not add a site tracking cookie to contacts.
Segmentation
Once you set up the integration, you will have access to LinkedIn information in the Segment Builder. You can find a list of LinkedIn fields and their meanings on any contact record that has been added to your account through this integration.
Connecting a LinkedIn Sponsored form
In this section, you will learn how to integrate your LinkedIn form into your eduCRM account. Before following the steps below, create the ad campaign and set up the Lead Gen form in your LinkedIn Ads account.
- From your account, click “Apps.”
- Use the search bar to locate and select the LinkedIn Lead Gen Forms option.
- Click the “Add an account” button at the top right.
- A modal window will appear. Click the “Connect” button.
- The setup process will take you to your LinkedIn Ads account. Please follow the authorization steps to permit LinkedIn to access your account.
- Click “Done.”
- A modal will appear to confirm that you connected LinkedIn. Click “OK.”
- The configuration will redirect you to your account, where you can connect a form. To do so, click “Add new resource.”
- A modal window will appear. Complete the following:
- Lead Types - select “Ads”
- Accounts - select your LinkedIn account
- Event - skip this option as there is no event to select for this form type
- Forms - select the Ads form for you wish to connect. Ensure that your form is set to “Active” in LinkedIn
- Tags - this displays the tags that will be added to contacts when they submit your form
- Click the “Continue” button
- The next screen in the modal will show you object fields that will sync. Click “Continue.”
- Map fields from LinkedIn to existing contact fields.
- The Email address field is required and will be mapped for you
- Continue to map each field you wish to use
- To map more fields, click the “Add field mapping” button
- When you’re done mapping fields, click the “Finish” button
- When you’re ready, set your ad in LinkedIn to “Active” so leads can sync when they submit your form.
If you want to test this form before gathering contact information, select the lowest ad price available and turn the ad on. After testing, set the form to "Paused" until you are ready to collect submissions.
Connecting a LinkedIn Organic Lead Gen form
In this section, you will learn how to integrate your LinkedIn event registration form. First, create the event on LinkedIn and choose the option "Use a LinkedIn registration form" before proceeding with the steps below.
- From your account, click “Apps.”
- Use the search bar to locate and select the LinkedIn Lead Gen Forms option.
- Click the “Add an account” button at the top right.
- A modal window will appear. Click the “Connect” button.
- The configuration process will redirect you to your LinkedIn Ads account. Follow the authorization process to allow LinkedIn to access your account.
- Click “Done.”
- A modal will appear to confirm that you connected LinkedIn. Click “OK.”
- The configuration will redirect you to your account where you can connect a form. To do so, click “Add new resource.”
- A modal window will appear. Complete the following:
- Lead Types - select “Event”
- Accounts - select your LinkedIn account
- Event - select the event you want to connect
- Forms - select the registration form for your event. Ensure that your form is set to “Active” in LinkedIn
- Tags - this displays the tags that will be added to contacts when they submit your form
- Click the “Continue” button
- The next screen in the modal will show you object fields that will sync. Click “Continue.”
- Map fields from LinkedIn to existing contact fields.
- The Email address field is required and will be mapped for you
- Continue to map each field you wish to use
- To map more fields, click the “Add field mapping” button
- When you’re done mapping fields, click the “Finish” button