The Campaigns Performance report provides aggregate data of all sent campaigns in your account.
This includes campaigns that were sent to a list(s) and automation emails that were sent to at least one contact. This report does not include one-to-one emails sent to contacts.
With this report, you will be able to:
- View overall performance metrics for sent campaigns. This includes:
- Number of sends, opens, clicks, unsubscribes, and bounces
- Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates
- View metrics for split test emails to see how each message performed
- Set a date range to see how your campaigns performed during a specific time period
- Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file
How to access the Campaigns Performance report
To access the Campaigns Performance report, follow these steps:
- Click "Reports" located in the left menu.
- Click "Campaigns Performance" located under "Campaign Reports."
The Campaigns Performance report will load the history of your campaigns sent in the last 14 days.
How to filter data in the Campaigns Performance report
At the top of the report, there are three filters that you can use to view Campaign Performance data. These three filters are:
- Campaign Sent Date
- Result Start
- Result End
Campaign Sent Date
"Campaign Sent Date" refers to the time period of when a campaign was last sent.
The options you can use under this filter are:
- Last 7 days
- Last 14 days
- Last 30 days
- Custom Range
If you choose Custom Range, then you can set your own "Campaign Sent Date" range using the "Sent Beginning" and "Sent End" filters. To use these filters, click the "Sent Beginning" field. A modal calendar will appear. Click the date on the modal calendar to select it. Then perform these same steps for the "Sent End" date.
For viewing active automation email metrics: The "Sent End" date filter needs to either be or contain the current date. If you set the "Sent End" date filter to be before the current date, then the report will not show accurate results.
Result Start and Result End
Next to the "Campaign Sent Date" filter are the "Result Start" and "Result End" date filters. These are used to display campaign metrics, such as opens and clicks. The date range set here is associated with the Campaign Sent Date time period. For example, if you wanted to view campaigns sent in the last 14 days and how they performed in the last seven days you would set it up like this:
Campaign Sent Date = Last 14 Days
Result Start = March 11th (or whatever is 7 days before the current date)
Result End = March 18th (or whatever the current date is)
To set a date range, click on either the start date field or the end date field. Then click the calendar icon to select a date.
Other ways to view data in the Campaigns Performance Report
Clicking the column headers will let you sort the report data in ascending or descending order.
Clicking the name of a campaign in the Performance report will redirect you to the individual report for that campaign.
Clicking the subject line of a split test campaign will let you view performance metrics for each message in the split test.
Information included in the Campaigns Performance report
The Campaigns Performance report will include the following information for each sent campaign:
- Campaign Name
Name of the campaign.
- Campaign Subject
Subject line of the campaign.
- # Sends
The total number of campaigns sends. This includes campaigns created in the Campaigns section in your account that were sent to a list(s), as well as campaigns created within automations that were sent to at least one contact.
- # Opens
Unique number of opens for that Campaign.
- # Clicks
Unique number of campaign clicks.
- # Unsubscribes
The number of contacts who unsubscribed.
- # Bounces
The number of contacts who bounced.
- Open Rate
Percentage of the number of unique opens/total number of sends.
- Click to Open Rate
Percentage of number of unique clicks/number of unique opens for a campaign.
- Click Rate
Percentage of the number of unique clicks/total number of sends.
- Unsubscribe Rate
Percentage of the number of unique unsubscribes/the total number of sends.
- Forward Rate
Percentage of the number of unique forwards/the total number of sends.
- Bounce Rate
Percentage of the number of unique bounces/the total number of sends.
The total amount of ecommerce revenue generated by a campaign. Note that you will need to connect a Deep Data integration to see this information.
How to view split test metrics
You can view how each message from a "Split Testing" campaign type performed. Note that this is not the same as a "Split" action in an automation.
To view performance metrics for a split test campaign:
1. Click the subject line for the campaign in the Campaigns Performance report.
2. A modal window will appear. Click "See Campaign Results by Message."
You will be redirected to a new page where you can view metrics for each message included in a split test campaign.
The top of the report will contain the"Campaign Sent Date" as well as the "Result Start and Result End" filters at the top.
You will also see the following three graphics:
- Send Volume by Message chart
Percentage of each message sent to your list(s).
- Open Rate by Message graph
Open rate for each message.
- Click Rate by Message graph
Click rate for each message.
The "Send Details by Message" table below the three graphics will display performance metrics for each message in your split test campaign. The information displayed in this table is the same information displayed in the larger Campaigns Performance report.
Clicking the three vertical dots to the top right of the table will let you download data from the table to a CSV file.
Exporting the Campaigns Performance report
To export the report, follow these steps:
1. Hover your mouse over the "Bounce Rate" column and click the vertical ellipsis that appears:
2. Click "Download Data..."
3. Click "Download" to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.
This report will time out after 90 seconds. If you wait longer than 90 seconds to export this report, then the file exported will be blank. If this happens, we recommend refreshing your browser and try exporting again.