Conditional Content allows you to send different content to different contacts using a single campaign.
For instance, you could:
- Display an alternate image depending on what a contact is interested in
- Insert another "call-to-action" depending on what stage of the enrollment lifecycle your contact is in
- Send a separate email based on what a contact is showing interest in
Conditional personalization is a way to increase message relevance and improve engagement by:
- Increasing your open rates
- Improving conversion rates
- Improving email deliverability
- Strengthening your relationship with your contacts
Using Conditional Content with the email designer
1. In the Design step of the campaign creation process, hover over the content block you wish to make conditional. Click the Gear icon that appears to the right of the block.
2. Click “Make Conditional.”
3. The Conditional Content Block modal will appear. Here, you can select the contact data field to be used to display the selected content block.
For instance, you could specify that if the contact’s major of interest is “Chemistry,” then it shows an image associated with your chemistry program:
After you’ve defined the conditions you want to use, click “Okay.”
This will automatically insert the conditional content logic into your campaign where your cursor is placed. Your code might look something like this:
Now you would modify this code where it says “Insert Content Here” to define what will display if they match your conditions and “Insert Alternative Content Here” to define what will display if they do not match any of the conditions you’ve set.
After it is modified, it might look something like this:
%IF in_array('Chemistry', $MAJOR)%
Insert Content Here
%ELSE%
Insert Alternative Content Here
%/IF%
Now you would modify this code where it says “Insert Content Here” to define what will display if they match your conditions and “Insert Alternative Content Here” to define what will display if they do not match any of the conditions you’ve set.
After it is modified, it might look something like this:
%If in_array('Chemistry', $MAJOR)%
Learn more about a career in the chemistry field.
%ELSE%
Learn more about our academic programs.|
%/IF%
If you are sending an HTML email, you can insert any HTML or CSS code including images, links, etc. Note that if you are sending a Text Only campaign, you can only insert text.
Previewing Conditional Content
To preview an email campaign personalized with conditional content:
1. Go to the Campaign Summary step of the campaign creation process.
2. Click Desktop Preview.
3. In the upper right-hand corner of the Desktop Preview, there is an email field. Insert the email address of one of your contacts and click “Preview” to see how the campaign will appear for that contact when it is sent.