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AI Brand Kit Overview

Updated

With the eduCRM AI Brand Kit, you can import colors, fonts, and logos from your website to generate on-brand email templates, content, and images.

In this article, you’ll learn the basics of the AI Brand Kit.

How it works

To create your brand kit, simply enter your website URL, and we will extract the logos, colors, and content available on your site. We analyze this information to generate AI-powered campaign templates and content. The colors from your brand kit will also be available during the campaign creation process. As your business evolves, you can easily update your brand kit.

The AI Brand Kit feature allows you to save time and quickly generate branded emails and content while maintaining a consistent look and feel. You can store up to five brand kits in your eduCRM account at one time. This is especially useful if you manage campaigns for multiple institutional brands (e.g., athletics), as you can easily switch between different brand kits when selecting your campaign template.

How to create your brand kit

  1. Click Campaigns > Campaign Templates on the left menu.

  2. In the “Auto-generate custom branded templates with AI” modal, enter your business URL, then click the “Import my brand kit” button.

ai-brand-kit.jpegYour brand information will be gathered from the provided URL and displayed on the "Edit your brand kit" page with sample campaign templates.

How to access your AI Brand Kit campaign templates

  1. Navigate to Campaigns > Campaign Templates in the left menu.
  2. In the “Made for you, in your brand” modal, click the "Use AI templates" button.
  3. When designing a campaign, you'll find your AI campaign templates in the “Made for you, in your brand” modal located in the "All Basic Templates" section.
  4. If you have multiple AI Brand Kits, use the dropdown menu to select the brand you want to view.

How to access brand kit colors in the Email Designer

  Brand kit colors are only available in the Email Designer.

  1. Click Campaigns on the left menu.
  2. Click the name of a campaign to open it or create a new campaign.
  3. On the Campaign Summary page, click on the Campaign Designer on the right.
  4. Click on the section or container you want to update.
  5. On the right menu, click on the color field you want to update. The color picker will appear.
  6. Your brand kit colors will be at the top of the "Saved" tab in the color picker. Click on a color to choose it.
  7. (Optional) If you have Multiple Brand kits, you can toggle between them. Click the dropdown arrow next to the Brand kit name, and then select another brand kit. The colors of the chosen Brand kit will appear.

 

How to edit your brand kit

In this section, we will cover the options to edit your brand kit(s) after you click “Edit your brand kit." Once you are done editing your brand kit, click the “Save brand” button in the bottom right.

At the top of the “Edit your brand kit” page, there are two tabs:

  • Brand assets

  • This section has all of the visual elements for your brand kit

  • Brand kit details

  • This section has the information we will use to generate relevant email content

Any edits made in these sections will be reflected in the sample campaign templates in real time, helping you visualize the changes.

Brand assets

College URL

This option allows you to import a new brand kit with a new website URL.

  1. Enter your business URL, then click “Import my brand kit.”
  2. Click the “Yes, overwrite my brand” button. Note that any changes made to the existing brand kit will not be saved.
  3. Your brand information will be extracted from the URL provided and shown on the “Edit your brand kit” page with sample campaign templates.

College logos

This option allows you to view the imported logo on a dark or light background and add more logos. 

Recommended logo sizes are 200 X 100 pixels for 2:1 ratio logos and 100 X 100 pixels for square logos. However, note that AI campaign templates will auto-size logos to ensure they aren’t too big or small.

Logos created within the brand kit are stored in the Content Manager.

 

Add a logo

    1. Click “Add a logo,” and the Content Manager modal will open.
    2. Click the “Add a file” button and choose the logo file from your computer.
    3. Hover over the new logo and click “Select image.”

Delete a logo

    1. Hover over the logo. 
    2. Click the trash can icon.

Brand colors

View the imported colors and add additional colors. When creating a campaign, you can use your brand colors to maintain a cohesive look and feel.

Edit imported colors

    1. Click the color you want to update.
    2. Choose the color from the color picker or type in the HEX code.
    3. Click out of the color window to save your changes.

Add a color

    1. Click the “Add color” button.
    2. Choose the color from the color picker or type in the HEX code.
    3. Click out of the color window to save your changes.

Delete a color

Note that you cannot delete AI-generated colors, but you can edit them.

    1. Hover over the color.
    2. Click the trash can icon. 

Brand fonts

This option lets you update the header and body font in your AI Brand Kit campaign templates. Click the dropdown to choose your font and style.

Note that if an email client doesn't support your font, we will default to an email-safe font.

Social links

This option lets you update the social media links in your AI Brand Kit campaign templates.

Brand kit details

In the "Brand kit" details tab, you can update or add the following:

  • Brand kit name
  • College name
  • Mission statement
  • College description
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